Our Work
Newsnetz
February–May, 2008 / Concept and Design
Together with Tages-Anzeiger, Basler Zeitung, and the Bernese Espace Group, Newsnetz is the largest news network in Switzerland in terms of reach, traffic, editorial size, and production. iA was contracted to design the user interface for Newsnetz and establish blueprints for all of its various identities. Our design solution focuses on the realization of a strong, consistent user experience aimed at closing the gap between print and online to consolidate the brand as a single, consistent sphere of news experience. Learn More »
Brand = Interface
November, 2008 / iA Book
We write about branding and interface because we think about branding and interface all day long. We’ve signed a contract with an American publishing company for our book due out by November. Very tough schedule, very exciting project.
FACTS
February, 2008 / Ad Campaign, Avatar Design
iA developed an ad campaign for FACTS focused on customizable character icons to be used as avatars on the website. The character designs were later extended to include the eleven members of the Swiss soccer team in preparation of the 2008 World Cup.
GOL Materials
December, 2007 / Concept and Design
iA developed various marketing materials for the international department of GOL, including an information brochure and a New Years card for the holiday season.
Piqniq.jp Seasonal Logos
December, 2007 / Design
iA created a series of four seasonal variations on the Piqniq.jp logo to be implemented on their website.
78s - Das Magazin für bessere Musik
November, 2007 / Concept, Design, and Implementation
iA developed and implemented the design of the Swiss music blog 78s - Das Magazin für bessere Musik (English: “The Magazine for Better Music”). Visit Site »
FACTS 2.0
September, 2007 / Brand Identity, Interface Design
FACTS was once a news magazine comparable to TIME. Tamedia shut it down because it continued to write red numbers. iA offered to rebrand the product into an online-only publication, and has since become one of the most loved publications in the house. Visit Site »
DAS MAGAZIN
May, 2007 / Concept, Design, and Implementation
Das Magazin (English: “The Magazine”) is a prestigious Swiss publication comparable to The New York Times Magazine. It has a weekly distribution of 770,000. Visit Site »
ERNI Electronics
April, 2007 / Translation and Adaptation
ERNI Electronics is a global manufacturer and worldwide supplier of interconnects for the telecommunications, computer, industrial, and medical markets. iA translated their inventory advertisement into Japanese and adapted it to the Japanese market.
AINEO Networks
November, 2006 / Rebranding and Communication Concept
iA developed a new design and brand for AINEO Networks. Visit Site »
Piqniq.jp
October, 2006 / Brand Identity, Structure, and Information Design
iA created the name, identity, and information design for Japan’s first network and resource for foreign families living in Japan, creating the entire brand and website. Visit Site »
AIU
July, 2006 / Japan’s Leading Travel Insurance
iA was invited to redesign AIU’s travel campaign page and create a brand image for their main product, “Infinity.” Their Google page rank increased from nothing to 5th, while sales increased 150% in just one month. They have been continuously growing ever since.
Asoboo - Japan’s Multilingual Social Network
May, 2006 / Identity and User Interface
Asoboo connects creative people and the places they hang out. Visit Site »
GaijinPot.com - Japan’s No.1 Portal For Foreigners
2004 / Identity, Design, and Business Strategy
As a direct result of iA’s efforts, GaijinPot increased its user base five times and—most importantly—increased its revenue three times above what it had just one year previous. Visit Site »
GOL
The ISP for Foreigners in Japan
iA created a humorous communication campaign for GOL, conceptualizing and designing over twenty ads to promote GOL as the “Internet for Everyone.” The campaign underscored the reality of piracy, Internet porn, interactive business models, and the use of the Web in everyday life.
The Plant
Website
iA created a mock-up, and the guys from The Plant did the rest. Visit Site »
Dendrite
Award-Winning Application Programming
iA was hired to optimize the information architecture for a major sales application and produce a series of interface studies.
ACCJ Ecentral
2005 / Identity, Design, and Marketing Strategy
As a result of iA’s efforts, the American Chamber of Commerce in Japan (ACCJ) Ecentral, a job site for bilinguals in Japan, had page views double immediately, and has since been growing steadily. The redesign also increased the number of new Japanese subscribers from 30% to 76%.
T-Online
Germany’s Largest Internet Portal
Over a period of four years, iA worked as a consultant for Interbrand Zürich. Interbrand was in charge of redesigning the T-Online Internet portal and its applications. T-Online later went on to become the largest Internet portal in Germany and is currently ranked fifth on Alexa for German-speaking websites.