Tages-Anzeiger, also abbreviated Tagi or TA, is Switzerlands biggest subsciption based Newspaper. Among newspapers in Switzerland, it has one of the largest readerships, reaching around 500,000 readers. The Tages-Anzeiger was first published in 1893.

Considering the importance of the print edition and compared to the numbers of its main competitor NZZ, the website of Tages-Anzeiger was a small fish. In order to change that, Tages-Anzeiger reworked its online strategy from scratch, invested in a bigger new newsroom — and let us redesign their website from scratch. Here are the numbers:

iA redesigned it in August 2007. Within three months after the redesign page views practically doubled from 26,000,000 to 48,00,000 PI/month. Withing a year its page views have grown to 75,000,000 page impressions per month. Visits grew from 6 to almost 12 Million. Unique clients doubled.