Don’t mean to say you are wrong i just think you are cutting the case a bit too onesided.

Personally oftentimes i get much more frustrated with corporate sites that contain multiple logos on each page than if they’ve chosen to tone it down or place it alternatively.

I’m not saying it’s the case with toyota corporate but looking over the whole world wide web i can think of a lot of cases where this form of alternative placement or use of an identity plays to a brands advantage.

Saying that all over the web in any case the logo should be clear and big and in the upper left corner is just too reductionist.

So, it surprises me little, but it illustrates brilliantly that even branding giants like Toyota are not immune to such blatant branding blunders.

Well spotted.

I know. He probably means “don’t link to the page you’re on”. I didn’t want to change the mistake, as it’s really unclear what he means. Maybe I should just take that out.

It’s not about what you or I feel. And that the Japanese version is being perceived as a Panasonic website by two test persons I tried it with is not even relevant. What counts is:

1. The top positioned logo is a standard that if not respected will bite back.
2. Weak branding is bad branding.

I doubt this will have any effect on their brand, if any. Everyone chill.