We first announced our plans for a web toolbox back in February, with the intention of launching our inaugural product a few weeks later. Soon after, however, we had to shift all of our energy to the wiki project. With that safely launched, we now have a little breathing space and have found the time to polish off our first product: The Ideal Website. After some hesitation, we decided to give it out for free.

Download it here

Initially it was priced at $1,500, which we still believe is the right price ;-), but we have now decided to give it out for free.

Why the sudden change of mind?

1. Basically, no-one wanted to buy it for the price we thought it was worth. So rather than going down into the price-range where all the other dirty templates are fowling along, we decided to forget about the money and make people happy.
2. We believe that no-one can get close to any ideal alone. The concept of an “ideal website” (as ironic as it was intended to be) doesn’t go anywhere, as long as it is developed hermetically.
3. It’s just more our style to be open, fun and wasteful than greedy, strict and profitable.

Download it here

Please tell us if you use it, develop it,. like it or hate it. But don’t expect us to help you with the installation.