iA


Articles

iABC
The idea: Look at the history, shape and sound pattern of each letter, sum it up in 140 characters collect beautiful specimen for each letter. It started with a random tweet in December 2010 (“Do you have a favorite font for every letter?”) and turned into an surprising back and forth between a hobby kabbalist [...] Read more – ‘iABC’.
iA Writer: On Prices and Features
It’s been two weeks since the launch of Writer and it went off like a rocket. We sold almost 5,000 copies in two weeks. Of course, version 1.0 had some birth defects (1.01 is out now), but the feedback was overwhelmingly positive—with the exception of a few complaints, mostly about the absence of features and [...] Read more – ‘iA Writer: On Prices and Features’.
iA Writer for Mac
A better tool doesn’t make a better craftsman, but a good tool makes working a pleasure. iA Writer for Mac is a digital writing tool that makes sure that all your thoughts go into the text instead of the program. Here is what makes iA Writer different:
  1. Character: No preferences. It is how it is. It works like it works. Love it or hate it.
  2. Signal vs Noise: Focus mode allows me to think, spell and write at one sentence at a time.
  3. Speed: Writer works without mouse. It automatically formats semantical entities such as headlines, lists, bold, strong, block quotes written in markdown
Read more – ‘iA Writer for Mac’.
Business Class: Freemium for News?
I had a perspective changing talk on the subject of pay walls with the chief executive of a big publishing company (no, I can't tell you who). He asked me what I think about pay walls. I told him what I always say: The main currency of news sites is attention and not dollars and that I believe that it is his job, as a publisher, to turn that attention into money to keep the attention machine running. He nodded and made the following, astonishing statement. Read more – ‘Business Class: Freemium for News?’.
A Web Designer on Fukushima
I'm not a nuclear expert. I am a 40-year-old Swiss Web designer, with a degree in philosophy, living in Tokyo. And I'm a father of a two-year-old boy. I was kind of nonchalant about nuclear energy so far, but not anymore. For obvious reasons. I've read a lot recently; it's hard to understand the discussion. I'm not talking about technicalities. One can learn the basics pretty quickly. I'm more confused about the overall logic of the debate about our future. What I'd like to know: Is more technology really the right solution? Don't we have enough technology? What is it that we are really lacking? Read more – ‘A Web Designer on Fukushima’.
Writer for iPad: FAQ
Here are the frequently asked questions about Writer. First things first—a walkthrough/tutorial for iA Writer for iPad. Best viewed on iPad in portrait mode in a 1:1 ratio… Music: Autogenics I, by The Books Director: Pedro Cascao 1. Writer for iPad: What is it? 2. Reactions 3. Augusten Burroughs on Writer 4. Stephen Fry on [...] Read more – ‘Writer for iPad: FAQ’.
iPad App Sales Numbers: WIRED vs. Writer
We’re tracking the performance of iA Writer with this wonderful app called AppViz. AppViz not only allows you to track your own sales—you can also use it to evaluate how much other apps make. If you have comparable sales numbers. My first question was: How much does WIRED make? Here is the answer: According to [...] Read more – ‘iPad App Sales Numbers: WIRED vs. Writer’.
Open Letter to my Friend Zeldman
After an anecdotal back and forth with Zeldman about the .Net awards where he was co-organisersponsor, judge and recipient of three medals, someone asked me later whether I was against prizes in general or just the “circle jerk” prizes, I answered that “All awards should go from old uncles (like me or @zeldman or who [...] Read more – ‘Open Letter to my Friend Zeldman’.
News on iPad, the Obvious Way
Today our first news project for iPad went online and we are proud like kids. Technically, it’s “just” an HTML5 optimization, but it has been a demanding design process to get to the point of simplicity where it’s at right now. Unlike most news launches on iPad the response from its readers so far has [...] Read more – ‘News on iPad, the Obvious Way’.
Form and Information
Here is the lecture I held last week at Keio University on creativity, information and innovation. I’d like to share it with everybody so Keio students can see what other people think about the presentation. It has an introduction (P1-P12) about iA for the students that first met me—you can skip that. Since the voiceover [...] Read more – ‘Form and Information’.
Stephen Fry on Writer
“Stephen Fry, what are your four iPad apps you can’t live without?” Guess what: IMDB, Instapaper, Soundhound and Writer. Fry: “Astonishingly simple. Everything goes away except for the writing experience.” 1. Writer for iPad: What is it? 2. Reactions and FAQ 3. Augusten Burroughs on Writer 4. Stephen Fry on Writer 5. Enthusiasm: Twitter on [...] Read more – ‘Stephen Fry on Writer’.
iPad: Scroll or Card?
How do you navigate content on the iPad? Scroll or flip? In 1987, the biggest neck beards in tech held conference on the Future of Hypertext and there were two camps “Card Sharks” and “Holy Scrollers” and they had an epic fight over the following question: Should you scroll or flip pages on the screen? [...] Read more – ‘iPad: Scroll or Card?’.
The Pleasure of the Text
I wasn’t expecting this. In three weeks, we’ve sold over 13,000 apps and every day we seem to climb up another rung in the app store. While selling apps makes the product feel real and secures future development, the biggest personal satisfaction comes from the feedback our app gets from professional writers. 1. Writer for [...] Read more – ‘The Pleasure of the Text’.
Gap: Controlled Brand Demolition? No.
There has been speculation about whether the Gap redesign was a super dynamic marketing stunt or whether it was just mere tomfoolery. If you know how slowly big corporations operate, the answer to that seems pretty clear. However, in the light of the recent brand redesign hullaballoo (London2012, Tropicana, IKEA, Aol, iTunes10, Gap, MySpace) the question becomes whether scandalous redesigns help brand awareness or do they hurt brand image is worth looking at. Read more – ‘Gap: Controlled Brand Demolition? No.’.
Work @ iA
We are are looking for an experienced Cocoa developer and a junior web developer in Tokyo. Internship positions in Zurich and Tokyo are also available. Read more – ‘Work @ iA’.
Writer for iPad: Sales and Reactions
We launched the iA Writer on September 22nd. The feedback was nothing short of sensational. We sold over 2,000 apps the first day, which got us a #11 in the iTunes Charts for overall paid apps and #6 for paid apps in the productivity category. And the app keeps on selling. Here are some reactions and a little FAQ. Read more – ‘Writer for iPad: Sales and Reactions’.
Can Information be Architected?
My speech “iA on IA,” held at EuroIA, for those who could not attend the conference. Download as a PDF (5.8MB) In case you haven’t heard already: Our Writer for iPad is available at the Apple Store. More info here. Tweet Read more – ‘Can Information be Architected?’.
Writer for iPad
The key to good writing is not that magical glass of Bordeaux, the right kind of tobacco or that groovy background music. The key is focus. What you need to write well is a spartan setting that allows you to fully concentrate on your text and nothing but your text. Many professional writers use SimpleText or Textedit because these are the only writing programs that are totally distraction free. But text editors are not perfect. That's why we made Writer. Read more – ‘Writer for iPad’.
Can Experience be Designed?
Do experience designers shape how users feel or do they shape with respect to how users feel? A small but important nuance. Did you catch it? No? Then let me ask you this way: Do architects design houses or do they design “inhabitant experiences?” The bullshit answer is “They design inhabitant experiences.” The pragmatic answer [...] Read more – ‘Can Experience be Designed?’.
WIRED on iPad: Just like a Paper Tiger…
First, the paper magazine was crammed into the little iPad frame. To compensate for the lack of interactive logic, this pretty package was provided with a fruity navigation. In the end it was spiced with in-app links, plucked with a couple of movies and salted with audio files ("interactive"). Then it was off to marketing. And sold 24,000 apps. Dammit. It's the Nineties all over again. Read more – ‘WIRED on iPad: Just like a Paper Tiger…’.
Cosmic 140—Art for Geeks
Here it is, our next Web Trend Map. No Metro lines, no URLS. This time, it's the 140 most influential people on twitter, sorted by #name #handle #category #influence #activity. Plus: When they started tweeting and what they first said. Read more – ‘Cosmic 140—Art for Geeks’.
Designing for iPad: Reality Check
Over the last two months we have been working on several iPad projects. Two news apps, a social network thing and a word processor—without having the actual device to test. The question "Are we designing apps, web sites or something entirely new?" has been torturing us until that magical package from New York finally crossed our door sill. Here is a quick write up of design insights before and after the appearance of the iPad at our office. Read more – ‘Designing for iPad: Reality Check’.
iA’s 2006 Facebook Designs, Redesigned
From December 2006 to February 2007 we were in touch with the product manager of facebook. The prospective: Redesigning facebook. Eventually. Since the contract was never signed, we kept our designs in the drawer. Until now... Read more – ‘iA’s 2006 Facebook Designs, Redesigned’.
Meet C140, Our Next Trend Map
It's one year since our last Web Trend Map. A lot has happened, but there are not enough changes in the landscape of domains in the last 12 months. The big changes happened one level higher, on the social layer, that is: On Twitter and facebook. Since twitter is likely to become the next web protocol and—together with facebook—close and closer to replacing the domain/search paradigm, we decided to make an infographic that shows how and through whom it developed. Read more – ‘Meet C140, Our Next Trend Map’.
API for News? Reuters, NYT & iA Inc.
Last week at Media2010, Marc Frons (Chief Technology Officer, Digital Operations, New York Times), Nic Fulton (Chief Scientist, Thomson Reuters) and me were asked to answer the following questions about digital news: 1. When and how should news organizations release copyright-free material? 2. What are the key points of design that increase readership of news websites and other news platforms? Read more – ‘API for News? Reuters, NYT & iA Inc.’.
The TPUTH, Part II
Projects that will probably make some money one day are more probably running out of money very soon. So what is our revenue plan for TPUTH? How are we going to monetize satirical over sized headlines? Read more – ‘The TPUTH, Part II’.
The TPUTH, Part I
TPUTH brings four major iA strings together: 1. designing news, 2. monitoring web trends, 3. monetizing content, and 4. being straight forward. In the first post, we’d like to explain some things about the Design and the Technology… 1. Designing News As you might know by now iA has designed a series of newspapers (all [...] Read more – ‘The TPUTH, Part I’.
iPad Stencil for Omnigraffle
This is the first version of an OmniGraffle template for folks designing iPad apps. It's not complete; we plan to update it as we're working on our own designs. Read more – ‘iPad Stencil for Omnigraffle’.
The iPad and the Publishing Industry
The iPad will save the publishing industry as much as the iPod has saved the music industry. Meaning: There are a couple of things in publishing and user interface design that it will change. What things? What's going to happen to the news industry? The book industry? Will it allow us to sell content? What impact does it have on user interface design? Read more – ‘The iPad and the Publishing Industry’.
What’s Next in Web Design?
Thinking about what’s next online is fun because everything you wish to come true will come true. While commercial products obey to the laws of the market, which in part are influenced by the resources needed to produce these products, the web is defined by the user. If the user wants something he will either get it or create it himself. To see beyond today’s limits of the web all we need to do is see what is needed. Read more – ‘What’s Next in Web Design?’.
Web Trend Map Video Interview
I sat down with the video team of GaijinPot.com for a short interview about the Web Trend Map. As you will learn in the interview we are planning to publish a book (a Web Trend Map Atlas) next year. Read more – ‘Web Trend Map Video Interview’.
Can Experience be Designed?
First, think about a number between one and ten. Then take a step back and look at the words "User Experience Design" as if you had never seen them. Look at them closely until you hear them with the voice of Christopher Walken: USER EXPERIENCE DESIGN. What do you think? Read more – ‘Can Experience be Designed?’.
Dynamic Pricing for Digital Goods
We decided to sell the WordPress template of our own site. The problem we had to solve was not "why?" but "how much"? After a long back and forth we just couldn't figure it out, so we decided to try something new: Dynamic pricing. Read more – ‘Dynamic Pricing for Digital Goods’.
Kenya Hara On Japanese Aesthetics
Why does it seem like Japan is more attuned to the appreciation of beauty? Do the Japanese value the aesthetic component and experience more than other places (for example, America)? Are things in general better designed in Japan? Read more – ‘Kenya Hara On Japanese Aesthetics’.
Internazionale: Look and Feel
Here are a few design explorations we did for Internazionale. We'd like to post them without comment as they're curious to hear what you think. Read more – ‘Internazionale: Look and Feel’.
Google, Yahoo, Bing: Beyond the Hype
The story is quite clear: Yahoo is going down. Google is going up, Bing is insignificant. It’s becoming quite clear who the real winner of the Yahoo!-Microsoft deal is. Compared to their competitors, Bing doesn’t do that well on usability either. As for Yahoo!–the latest UI changes on Yahoo! (and the Microsoft deal?) significantly hurt [...] Read more – ‘Google, Yahoo, Bing: Beyond the Hype’.
Tell me again: Who Relaunched Krone.at?
I got an email the other day from a young entrepreneur that asked whether we send out press releases. The answer is twisted: So far I have refrained from sending out press releases. Because press releases suck. But that might change... Read more – ‘Tell me again: Who Relaunched Krone.at?’.
From Black to White: iA redesigns Krone.at
After covering a high percentage of newspaper sites in Switzerland and redoing DIE ZEIT, the most prestigious newspaper in the German speaking market, iA moved to the other very challenging side of the online news spectrum: With krone.at we redesigned one of the big players the red-top press industry. Read more – ‘From Black to White: iA redesigns Krone.at’.
Links in Print: Story of a Beautiful Failure
In January 2009 we were invited to take part in a paid pitch for the print redesign for the Swiss newspaper Tages-Anzeiger. All in all five agencies took part in the pitch. We were the only UX oriented agency. The story of a beautiful failure. Read more – ‘Links in Print: Story of a Beautiful Failure’.
Concept Internazionale
What is the sweet spot in interactivity of a site with a very dedicated readership, how do we make the site deeply interactive but keep in check the dangers associated with such an approach? Read more – ‘Concept Internazionale’.
Zeit Online, Freshly Squeezed
iA has redesigned ZEIT ONLINE, the Internet edition of the weekly newspaper DIE ZEIT. We have been working on the project since August 2008. With over 10 million visits and 60million page views per month, ZEIT ONLINE is one of the biggest media portals in Germany. Read more – ‘Zeit Online, Freshly Squeezed’.
Pronto Internazionale?
While everybody is chatting about the future of news, we're shaping it... Read more – ‘Pronto Internazionale?’.
The Value of Information
When confronted with the necessity of offering news for free, editors are quick at pointing at the cost involved in news production. Which of course is besides the point. Information on the Internet is as common as snow in the arctic. You can't expect Eskimos to buy snow. But, hey, wait, this is not just another rant with the usual talking points. After producing news site after news site for a wide range of customers, we actually have something to contribute... Read more – ‘The Value of Information’.
The Spectrum of User Experience (1)
As we all perfectly know, designers are narcissists; programmers are nerds, and whoever wears a tie must be a clueless jerk. Designers, programmers and business people love to hate each other. That's why we keep them separated. Read more – ‘The Spectrum of User Experience (1)’.
Web Trend Map 4: Coolest Gift For Geeks
It has been featured all across the web from Reddit and Digg to TechCrunch, BoingBoing, and Gawker. Now the latest version of our popular Web Trend Map is up for grabs. The Web Trend Map plots the Internet's leading names and domains onto the Tokyo Metro map. Domains and personalities are carefully selected through dialogue with map enthusiasts, and every domain is evaluated based on traffic, revenue, and character. Read more – ‘Web Trend Map 4: Coolest Gift For Geeks’.
Kill Blog Comments?
Blog comments have an innate communication problem: You can't discuss and moderate the discussion at the same time. Read more – ‘Kill Blog Comments?’.
Web Trend Map 4
Here it is, posted in a panic: Web Trend Map 4. We’ll give you a week for final feedback before we send it to the printer. Read more – ‘Web Trend Map 4’.
Social Media Marketing? Kaboom, Baby!
Last week on twitter, writing the draft for this article, I claimed that social media marketer is just another word for spammer. If that upset you, don't read the following text. Read more – ‘Social Media Marketing? Kaboom, Baby!’.
New and Dirty: Tweet Blogging
We all waste too much time reading (and writing!) boring text. Here is one solution to the problem. Read more – ‘New and Dirty: Tweet Blogging’.
Designing Firefox 3.2
In January 2000, T-Online asked us what we'd do if we could design a browser from scratch. Our answer was "Tabs". Eight years later Aza Raskin, head of user experience at Mozilla, asked me what I think a new tab should look like. The answer after days of mailing back and forth: "Forget tabs!" Read more – ‘Designing Firefox 3.2’.
Web Trend Map 4: Preview
While the first map was hacked together in an afternoon, the second took a week, and the third devoured a month of concentrated work, the fourth Web Trend Map (due in February) has already taken more time in preparation than all previous versions combined. Read more – ‘Web Trend Map 4: Preview’.
Redesign of Doodle
Doodle is a simple Web app that allows people to "find a date and time for a group event." It's free and requires neither registration nor installation. With over 2 million users a month, it's one of the most successful Web apps outside Silicon Valley. Read more – ‘Redesign of Doodle’.
Calacanis on the Future of Start Ups
This is my rundown of the excellent presentation, "The Future of Startup Companies" by Jason Calacanis, whom I had the pleasure of meeting. Below is the video (starts at 9:10). Read more – ‘Calacanis on the Future of Start Ups’.
Webapp Death Match: Google vs. Apple
With websites turning more and more into web applications, functionally as well as aesthetically, it'd be interesting to look at what makes a Web app work in terms of skinning. We start off by comparing two different approaches: HTML-skin vs. desktop-application-skin. In other words, Google versus Apple. Read more – ‘Webapp Death Match: Google vs. Apple’.
The Age of Digital Baroque
Because so many of you have asked: yes, I still write. And I'm still working on the book. It's killing me. I also write blog posts, but I don't publish them anymore. Writing to kill dead trees has made me terribly insecure about my writing. Lately, before I click the "Publish" button, I start hearing that tune, and it goes somewhat like this: You're so vain~ You probably think this Internet is about you~, and then I want have a smoke rather than attract another thousand page views. Now, maybe it's not my fault. After all, blogging is over anyways, isn't it? Read more – ‘The Age of Digital Baroque’.
Japanese iPhone Line-up
"T.S." came here the day before yesterday; Butch yesterday morning. Muzatani Yuki, Kurita Yuki, Nagaoka Juichi, and Ishita Takahiro came here six hours ago. All of them are waiting for SoftBank's doors to open. By noon tomorrow they will be proud owners of the Japanese iPhone. Read more – ‘Japanese iPhone Line-up’.
Elvis and the Opposite
A 14-year old video blogger called Fred somehow managed to get a fan base of almost 45 Million users. Now instead of asking how that's possible, Seth Godin and Robert Scoble trivialize this success. Did they forget what Elvis said? Read more – ‘Elvis and the Opposite’.
Newsnetz
Perhaps Switzerland's most ambitious news project to date, “Newsnetz” joins the forces of major Swiss newspapers and a series of local Swiss papers to become the country's leading news domain in terms of reach, traffic, editorial size, and production. Read more – ‘Newsnetz’.
iA Opens Second Office in Switzerland
We had to be unusually secretive about the following developments. But now, we can finally lift the curtain. First, the big news project is finished. Second, we have opened a second office in Zürich, Switzerland. Read more – ‘iA Opens Second Office in Switzerland’.
Data Gourmet
The IT-Revolution promised to free and enrich us. To free us from propaganda, to free us from mindless TV, to free us from advertisement torture, and to enrich us by letting machines do all the boring work so we'd have more free time. So, how did it go? Read more – ‘Data Gourmet’.
Surfing the Avalanche!
The supposed recession is the best thing that could happen to us---to us readers, to us consumers, to us new media makers. Read more – ‘Surfing the Avalanche!’.
Use Your Real Name When You Comment
Dear anonymous reader, if you intend to be critical: Be our guest. But if you're our guest, act like a guest. Read more – ‘Use Your Real Name When You Comment’.
Web Trend Map 3
It was featured by The Guardian, WIRED, Le Monde, Corriere, kottke, Boingboing, Techcrunch, Mashable, Valleywag and literally thousands of blogs. We are happy to announce that the coolest gift for geeks, the A0 poster of the 2008 Web Trend Map, is now up for grabs. Read more – ‘Web Trend Map 3’.
From Yahoo to Yafoo?
In addition to Microsoft and Newscorp, there are rumors of a third bidder for Yahoo: Yahoo Japan. What? Read more – ‘From Yahoo to Yafoo?’.
E.T. and his iPhone
Edward Tufte is big when it comes to information graphics in books---but a quick glimpse at his site will reveal that he is not the man to trust when it comes to interaction design.---Don't beat an old man even if he's throwing dirt they say, but when we saw him correcting Apple's iPhone as if it was the white paper of one of his first year college students the iA alarm bells went off. Read more – ‘E.T. and his iPhone’.
With or Without Yahoo! Part II
This morning I tried to read the tea leaves. I've been studying the stocks of Yahoo, Microsoft, and Google to see whether Wall Street knows more than Silicon Valley. Read more – ‘With or Without Yahoo! Part II’.
With or Without Yahoo! Part I
Steve Clayton from Microsoft is not so amused with their placement on the Webtrendmap. In the light of the hostile Yahoo! takeover Blitzkrieg we had this very revealing little exchange. Read more – ‘With or Without Yahoo! Part I’.
Because It Matters
Like most Italians that lived through the war my Italian grandmother was a big fan of the United States: "They brought peace to Europe. You can't beat that." She told me to visit New York before 1999. "In 1999 the city is going to drown into the sea," she said, "go there for me---before it's too late." And so I did in 1997, and it made her very happy. I ended up staying in New York for quite some time. Since then I have been addicted to New York and to American politics. Read more – ‘Because It Matters’.
Seth Godin & The Force
Is it all his fault? Yes and no. Being cheap with technology and going with a trashy server company is all our fault. Yet, when it comes to funky strategies and loads of attention, it's all his fault. Without Seth there would be no trend map. Without the trend map there would be no attention. Without the attention there would be no server problems. Ironically, it was Seth that gave our server---the only and last trashy thing at iA---the death blow. Read more – ‘Seth Godin & The Force’.
iA Revamped
This redesign was in the making for a long time. It's still a bit buggy, but we went for it now as the Web Trend Map forced us to change servers. Read more – ‘iA Revamped’.
Web Trend Map 2008 Beta
We present you with the 2008 Web Trend Map, in all its beautiful beta glory. This time we've taken almost 300 of the most influential and successful websites and pinned them down to the greater Tokyo-area train map. By popular demand, we enlarged the poster size from A3 to A0. We guarantee it will make a great addition to your home or office. Read more – ‘Web Trend Map 2008 Beta’.
Web Trend Map 2008: New Layers
Today we will present our Web Trend Map v3.0 at the Tokyo 2.0 event. This is the last sneak peek (more here) before the full map is posted for input prior to finalization. Read more – ‘Web Trend Map 2008: New Layers’.
Trend Map 2008: What’s New?
As you can tell, we've redesigned the Web Trend Map from scratch. It's now presented as an isometric landscape. Read more – ‘Trend Map 2008: What’s New?’.
Predictions for 2008
If the following predictions are as accurate as last year's, we should make this a paid service. This year we have seven predictions. Read more – ‘Predictions for 2008’.
Looking Back on 2007
Here's what we said was going to happen in 2007 one year ago, compared to what really happened... Read more – ‘Looking Back on 2007’.
No Jacket Required
It's been a hell of a year. Since our post, "Interface of a Cheeseburger" one year ago no stone has been left unturned, and next year is shaping up to be even crazier. At this point we need your help to move along... Read more – ‘No Jacket Required’.
This is madness! No, This is Radiohead
The release of music for free online is certainly no new thing, with many bands finding success through file-sharing. That fill-sharing kills the record industry is also nothing new, however Radiohead recently made it official by showing that it's possible the make and reach millions without either. Read more – ‘This is madness! No, This is Radiohead’.
Branding Crimes: 4. The Start-Button
We have hated this thing for over 12 Years now - the button that launches a pull-up menu. Only the twisted minds over at Redmond could come up with this. Yeah, I know it's not a real "Start" button anymore, with Vista it's become more of a clickable logo like the Macintosh one. But, after all this time, it is still a push-up menu. And that is another major branding crime. Why? Read more – ‘Branding Crimes: 4. The Start-Button’.
Branding Crimes: 3. The iPhone Keyboard
No not this one. This one is how it should be. With the new iPods now also torturing us with data entry designed for spiderfingered martians and the confirmation of our suspiscion in Khoi's article we felt that it is time to state the obvious: Apple, tough coming from brand=interface, interface=brand paradigm, has to fix the keyboard. Read more – ‘Branding Crimes: 3. The iPhone Keyboard’.
A New Perspective
The Belgian weekly magazine with the funny name "Knack" ran a four page article on us. And of course we are very proud and happy about that. Yet, as it's written in Dutch, we couldn't comment on it. Until, flipping through the magazine, we discovered the flattest laptop. Read more – ‘A New Perspective’.
Branding Crimes: 2. Stealing Interfaces
A wonderful example of what not to do. Let us say it again: Brand = Interface. Copying interfaces defines you as a lamo second choice company. Their excuse is a milestone of ignorance in contemporary branding. Nokia's Executive VP & General Manager of Multimedia. Read more – ‘Branding Crimes: 2. Stealing Interfaces’.
Branding Crimes: 1. Missing Logo
Yes, the Interface is the brand, and we all appreciate that Toyota (no, it's not Reuters or Havoline) now uses legible font sizes---but few interfaces qualify to leave out the main orientating element... And this one certainly doesn't. So where is the logo? And how could this happen? Read more – ‘Branding Crimes: 1. Missing Logo’.
Face Off: The Essentials of Online Rebranding
A company may choose to rebrand itself because of a merger, a bankrupting scandal, or because they simply have outgrown their name. These are solid reasons; however, on the web, rebranding should be considered with the caution of a face transplant. Read more – ‘Face Off: The Essentials of Online Rebranding’.
Rupert and Me
...are like night and day. While he is rich and important, I am fighting my little Lego battles with my little business, while he's known as a right wing five star tycoon, the evil media emperor, people call me a dirty blogger, and last but not least he's old and ugly. And that is where the two of us start getting similar. Read more – ‘Rupert and Me’.
Web Trend Map 2007 Version 2.0
We have done it before: the 200 most successful websites pinned down on the Tokyo Metro Map, ordered by category, proximity, success, popularity and perspective. Now we have done it again --- and better. Back by popular demand: here is iA's next Web Trend Map. Read more – ‘Web Trend Map 2007 Version 2.0’.
Realitycheck: What Works on the Web
We have been challenging a couple of common web and business assumptions. Here is our summary of what works and what doesn't. Read more – ‘Realitycheck: What Works on the Web’.
A Word on Design Value
The other day we got a telephone call from a guy that wanted to "exponentially increase" his Internet performance. He had an existing, custom built CMS and he wanted a complete re-design and re-build. We met with him, and he explained that he would like us to "design everything, ready to program". He would then send our "detailed plans" to India and let a cheap team program the whole site. Read more – ‘A Word on Design Value’.
The Ideal Website Goes Open Source
We first announced our plans for a web toolbox back in February, with the intention of launching our inaugural product a few weeks later. Soon after, however, we had to shift all of our energy to the wiki project. With that safely launched, we now have a little breathing space and have found the time to polish off our first product: The Ideal Website. After some hesitation, we decided to give it out for free. Read more – ‘The Ideal Website Goes Open Source’.
iA’s First Wiki: Das Magazin
After three months of hard work, changing office, shipping around the cliffs of a provider that tells us 10 hours before the launch that we won't have a working server, restricted server access, database space oddities---we made it! Read more – ‘iA’s First Wiki: Das Magazin’.
Newspaper Wiki: Schematics
The last couple of days we have received some excellent feedback. First of all thank you to everyone who took the time to study our problem and form an opinion. To be able to receive input from the best people in the field is extremely rare and rewarding. So what we've got is: Lots of applause, some questions and some reservations. Let's take a look at some of these now. Read more – ‘Newspaper Wiki: Schematics’.
Washington Post Redesign as a Wiki
After our last posts on the future of news we have been asked again and again to illustrate:
  1. What does a newspaper as a wiki look like?
  2. How can newspapers bring their online and offline identity together?
  3. What is appropriate advertisement?
  4. What is an easy to read newspaper website?
Read more – ‘Washington Post Redesign as a Wiki’.
Web Ad Spend Overtakes Newspapers
Earlier this year we speculated that in 2007 "Big ad investments start streaming in". Our prognosis was heavily understated. Read more – ‘Web Ad Spend Overtakes Newspapers’.
The Future of News: How to Survive the New Media Shift
News organizations cannot continue to ignore the global shift from institutionally controlled media to user controlled media. They have to redefine their processes and face the obvious question: Do we still need old media for news? Read more – ‘The Future of News: How to Survive the New Media Shift’.
10 Newspaper Myths Deconstructed
The San Francisco Chronicle is in financial trouble. InfoWorld stops printing. Time Magazine redesigns its print edition and fires 50 people. Old media is in trouble: Read more – ‘10 Newspaper Myths Deconstructed’.
Understanding New Media
You often hear people saying that other people understand or don't understand the media. Funny enough that the appreciative "he/she understands the media" is applied to success in old media, while "he/she does not understand the media" is applied to old media people fumbling with the Internet. Read more – ‘Understanding New Media’.
Internet Advertising on the Rise
Paul Kedrosky posted an interesting article on the first decade of Internet advertising that verifies iA's prognosis that we are heading straight into an era of highly profitable Internet advertising. Read more – ‘Internet Advertising on the Rise’.
USA Today: Mission Accomplished
When I read this morning that USA Today "refashions itself as a social network", I got a little shock as I was worried that they are going to eat our client's lunch. Fear nothing, client. Among information designers the USA Today redesign is a laughing stock. Read more – ‘USA Today: Mission Accomplished’.
Pushers and Spammers Should Pay
The amount of spam and flooding blogs and mailboxes is getting worse and worse and worse. This is Akismet's graph of ham and spam since they have started. "Ham" is what they call a non-spam message. Read more – ‘Pushers and Spammers Should Pay’.
Wanted: Office in Tokyo
The bad news is that we are going to leave a wonderful work environment with the inspiring Anatole, the fantastic Bodhi and the incredible Dadako, and move on to a new bigger office. Read more – ‘Wanted: Office in Tokyo’.
How to Compete With Free
I read Mike's latest article three times. Not because it's hard to understand, but because it's amazing stuff. I read it again and again and then I went through a whole series of his articles. Read more – ‘How to Compete With Free’.
Tirekickers & Co. Ltd.
Yes, we still get requests from people that want us to work for free or deliver comps and sketches "just to see". And we did some work for tire kickers in the past and once got really screwed by a couple of con-men. So actually we do have some advice for young creative companies and students that work in our field. Read more – ‘Tirekickers & Co. Ltd.’.
Web Trend Map: Reactions
What started as a fun new years card made quite some waves. Google search now reveals almost 50,000 search results for our Web Trend Map 2007, which means that it generated around 50,000 blog entries. Read more – ‘Web Trend Map: Reactions’.
Introducing iPhone Nano & Shuffle
And once again, Apple proves that nowadays the interface is the brand. It goes without saying that I'll be getting that little miracle as soon as I can (here in Japan, we will have to wait until next year), yet my Uncle Fritz isn't so keen on buying any of those fancy iPhone accessories beforehand. He is still desperately waiting for the other Apple promise to be fulfilled: simplicity. Read more – ‘Introducing iPhone Nano & Shuffle’.
Web Trend Map 2007
As a Christmas and new year's present to our clients and readers we have created three fun Internet overviews. Read more – ‘Web Trend Map 2007’.
Internet 2007 Predictions
After looking closer at what made the web in 2006, it is time for some bold predictions. Read more – ‘Internet 2007 Predictions’.
The 50 Loudest Websites in 2006 and What Made Them Successful
Before looking into who will make headlines next year let's see what made websites successful in 2006. In short: Marketing, Content, Usability, Design and Behavior are the main factors that make a website work. Read more – ‘The 50 Loudest Websites in 2006 and What Made Them Successful’.
Technorati: Big Business with Bogus Data
Since the PR giant Edelman and Technorati are working together they are both trying to become an industry reference for statistics on the blogosphere. Of course this is free publicity for both and in plus they can sell the data for good money to their customers. The question is how reliable is Technorati's data? How serious is that business? Have a look. Read more – ‘Technorati: Big Business with Bogus Data’.
Democracy or Profit? Ask Buckmaster
Imagine a guy that gets hundred of millions of page views and has no interest in monetizing. Imagine a guy that could sell his website for two billion dollars and is "just not interested". That guy doesn't exist? Meet Jim Buckmaster (yes, that's his real name), CEO of Craigslist. Read more – ‘Democracy or Profit? Ask Buckmaster’.
Web 2.0 Unchains the Free Market
On the Internet democracy has established itself as the main engine of commercial success: Successful website are and have always been democratic: YouTube, Myspace, eBay, Amazon, Facebook... Read more – ‘Web 2.0 Unchains the Free Market’.
Big Question for the Business Samurai
You actually need to go to the toilet, but you're a little late because you had to finish up that contract. You're late for that second entrepreneur event, an exclusive CEO lunch, so you pack your cell phone and run out the office: Taxi! To the Canadian embassy please... Read more – ‘Big Question for the Business Samurai’.
Hang out with Tokyo’s finest CEOs
Imagine that you have been introduced to that exclusive CEO entrepreneur club by one your friends in slightly higher places. He told you that "with your rare and high value offer all you need to do is network. Those guys will jump on you." Read more – ‘Hang out with Tokyo’s finest CEOs’.
Partner in Astroturfing: Boycott Technorati?
We all had a baaad feeling about this right from the start. Why is the blog watch-and-search engine Technorati bonding with the the No.1 PR giant Edelman? Can we trust the hub for independent bloggers after they hook up with the biggest corporate opinion maker? Why a 260 Million Dollar PR agency is actively engaging at the core of the free media is quite clear, but why Technorati continues its relationship with Edelman after their latest Wal-Mart caprioles raises questions. Read more – ‘Partner in Astroturfing: Boycott Technorati?’.
Web 3.0: You Say You’re on an Revolution?
Web 1.0 started as a streaming publish-to-read medium; web 2.0 has established itself as a publishing platform for everyone. Now web 3.0 is said to be a technologically advanced Internet, where the user executes and the machines do the thinking. Read more – ‘Web 3.0: You Say You’re on an Revolution?’.
Good Books Want to be Re-read
There are no books that you have to read. Good books are the exception to the rule. The rule is: Books are dead boring. If you ever find a really good book (quality sign: if you hold your breath, laugh or cry while reading) try to read it over and over and over again. It's very rewarding. Here are the seven best reasons why you should try to read your favorite books seven times or more. Read more – ‘Good Books Want to be Re-read’.
Lovin’ IT? McDonald’s Marketing Clowneries
Seriously. This is not a joke: "New Brunswick's education minister has banned fast-food mascot Ronald McDonald from all public school classrooms. The corporate mascot for the fast food giant McDonald's will no longer be allowed to visit public schools to talk to students about healthy living." Read more – ‘Lovin’ IT? McDonald’s Marketing Clowneries’.
Build a Plane and Fly to Sicily
Every time I'm low on hopes and energy with my company or my book, I think about that guy that builds planes for his wife and bang! I'm back on track. Read more – ‘Build a Plane and Fly to Sicily’.
The Electronic Gentleman
If you have a website that is not user friendly, you have an unfriendly website which basically means that you lack manners. The specialists use that word ("user friendly") so often that they forget that "friendly" actually is an ethical term. Read more – ‘The Electronic Gentleman’.
The 100% Easy-2-Read Standard
Most websites are crammed with small text that is a pain to read. Why? There is no reason for squeezing so much information onto the screen. It's just a stupid collective mistake that dates back to a time when screens were really, really small. Read more – ‘The 100% Easy-2-Read Standard’.
Why Designers Have an Attitude
Why designers have an attitude, why Borat is 1/3 of an Ubermensch, and why car web sites have low traffic. Read more – ‘Why Designers Have an Attitude’.
Read Different: Apple Ads in Japan
Last Sunday they started airing the "Hello, I'm a Mac... and I am a PC" ads here in Japan. And big surprise: They are different. The Mac guy is not that cool and the PC guy is kind of a real "sararyman". The ads are not as obvious as the western originals. In Japan subtlety sells: Read more – ‘Read Different: Apple Ads in Japan’.
New Athens
When people ask me about my background, they're confused. I studied philosophy. How come I do web design? In short: The old Greeks brought me here. What can Internet workers learn from the old greeks? Read more – ‘New Athens’.
Don’t Ask E.T.
Professor Edward Tufte, an information design heavy weight world champion veteran from the early eighties, just hacked my website and my second most popular article into pieces... Read more – ‘Don’t Ask E.T.’.
Reactions to 95% Typography
An avalanche of comments, hundreds of applauding blog entries, honoring honorably mentions from cooler and more sublime and hotter and higher places, forum discussions, translations in Chinese and partially in Italian and even blunt plagiarism was incited by one of my recent notes. In order to not answer to each commentator individually, I decided to write a summary that answers most of the raised concerns, accusations, questions. As a result I think that managed to make things a little clearer. Read more – ‘Reactions to 95% Typography’.
Jakob Nielsen, Time Machine?
In 2001, usability guru Jakob Nielsen---according to USA Today “the next best thing to a true time machine”---was convinced that by 2007 books would be gone and “fully replaced with online information.” Was he being serious? Read more – ‘Jakob Nielsen, Time Machine?’.
Coca-Cola and The Matrix
Brands make us associate positive values and positive experiences with the products they mark. Brand values are defined by the senior management in the “Brand Matrix.” Coca-Cola recently changed their brand matrix. Are we soon going to associate other things with Coca-Cola? Read more – ‘Coca-Cola and The Matrix’.
The Interface of a Cheeseburger
All things have an interface. Shaping interfaces is shaping the character of things. The brand is what transports the character of things. When looking at McDonalds, iPod, Nintendo DS it becomes quite obvious that the interface is the brand. Read more – ‘The Interface of a Cheeseburger’.
Web Design is 95% Typography
95% of the information on the web is written language. It is only logical to say that a web designer should get good training in the main discipline of shaping written information, in other words: Typography. Read more – ‘Web Design is 95% Typography’.
Design is How it Works
"Most people make the mistake of thinking design is what it looks like. That's not what we think design is. It's not just what it looks like and feels like. Design is how it works." Read more – ‘Design is How it Works’.
CI=CSS
Corporate design manuals, CSS, information architecture and object oriented programming follow the same principle. They are modular. Read more – ‘CI=CSS’.
Why is Simple so Difficult?
Simple websites are easy to use, easy to understand, nice to look at. In practice, websites are either unusable or ugly and in general filled with too many complicated words. Why do designers have such a hard time to keep it simple? Read more – ‘Why is Simple so Difficult?’.
The Secret of YouTube’s Success
The New York Times, Cuban, Doug Morris and Calacanis are discussing weather YouTube is nothing by a pirate bay or not, weather it should be shut down or or not weather it's success is earned or not, they all forget one important thing... Read more – ‘The Secret of YouTube’s Success’.
6 Years of Usability and Branding
iA was founded under the name of Sarx (System Architects), exactly 6 years ago, June, 2nd. What has happened since then? Time to look back. Read more – ‘6 Years of Usability and Branding’.
Internet Consulting?
The Internet business took a hard hit around 2000 after the tech bubble crashed. To call yourself an "Internet agency" or even an "Internet startup" was considered nothing less than masochistic. That is when most Internet companies started to get into "consulting" and "branding" and "marketing", while they just wanted to get rid of the negative connotations of "Internet" and "agency". How do you find out if an Internet consultancy is really a consultancy and not just a web design company ashamed of itself? Read more – ‘Internet Consulting?’.
Usability News: The F-Pattern
Since I've started developing websites I've been looking for the ideal layout. Today I got another hint on the direction to take. Jacob Nielsen calls it the "F-Pattern." Read more – ‘Usability News: The F-Pattern’.
Internet Users Visit Only 6 Websites
We now have over 75 million websites we can go to, but still we only visit six of them regularly, as we just learned from a study recently made public by Directgov. Their findings make us think of a new phase of the Internet. Read more – ‘Internet Users Visit Only 6 Websites’.
iA and Usability: When to start
iA and Usability: when to start and an insight into the financial benefits of information design. Read more – ‘iA and Usability: When to start’.
Usability and Branding
As corporate websites are often the initial and most frequented brand touch points, solid online branding has become a cornerstone of any successful business. Yet on the web design and usability often conflict. How does iA solve that problem? Read more – ‘Usability and Branding’.
Usable Interface Design
As an information designer the interfaces we currently work on - no matter whether Apple or Windows - bother me. Yes, OS X looks a lot better than its predecessors, and Windows' upcoming rip off of OS X looks better than the previous rip off. But however pretty, glossy and lickable those Interfaces may look, no matter how many twist and turn effects they build in - the problem they have is not one of special effects. Read more – ‘Usable Interface Design’.
The Right-Side Column: Just Noise?
If it is your side column on your website you want it. But does your user see or even read it? You might argue that the side column is a common standard. So we do need it. Do we? Read more – ‘The Right-Side Column: Just Noise?’.
Do We Really Need a Site Navigation?
For some reason designers are hypnotized by the idea that it is the navigation that defines the basic grid of a website. This is totally wrong. Navigation only comes into play, when a user feels lost. It is more a parachute than a joystick. Designers should focus more on text body and the text grid. Read more – ‘Do We Really Need a Site Navigation?’.
How Important is Design on the Web?
Internet users can give websites a thumbs up or thumbs down in less than the blink of an eye, according to recently published study report. Nature.com and Wired recently reported on the fact that we pass judgement on a website in less than second. This sounds like good news for web designers. Is it? Read more – ‘How Important is Design on the Web?’.
Going Out? Asoboo 2.0!
Ever wondered who else visits your favorite bar? Ever wondered what other alike places there are around? Ever get tired of the same old cafe you hang out every time? Then you have to check out our latest project. Read more – ‘Going Out? Asoboo 2.0!’.
Web 2.0 – Nothing New?
"Web 2.0" defines a second phase of development of websites, its architecture and its functionality. When people talk about web 2.0 they often refer to different things... Read more – ‘Web 2.0 – Nothing New?’.
Startup in Japan (2): Find an Accountant
I needed an accountant for my new company and so I checked out a couple of websites and made a couple of appointments. And if you think accountants are boring, you are so very wrong. Accountants can be comical, scary, amusingly threatening and sometimes also really smart. Read more – ‘Startup in Japan (2): Find an Accountant’.
Startup in Japan (1): The Basics
Of course, speaking, reading and writing Japanese is key, when doing business in Japan. But, unless your Japanese is perfect, don't even think about doing business with Japanese. Hire Japanese staff, if you want to go that way. Until you are ready to do so, stick with the gaijin market. It's small but very welcoming, if you have something to offer. Read more – ‘Startup in Japan (1): The Basics’.
What is an Idea, and How Much is it Worth?
Lately Apple, or more precisely their ad agency TBWA. was accused of plagiarism. Apple supposedly used Lugz' idea for a commercial. Now Lugz wants money. What is an idea, and how much is it worth? Read more – ‘What is an Idea, and How Much is it Worth?’.